The PET Bottle Purse by Magic Craft empowers women in the developing world while raising awareness about waste reduction.

In the developed world a living wage is a normal expectation. Unfortunately, in the developing world, it is not. We are seeking to change that. The South African women who produce our products are paid a living wage. This works a little magic in improving the quality of their lives and the lives of their families.

The bottles used to produce our purses are sourced from waste streams that do not efficiently or sustainably dispose of their waste. Through designing a new product using waste, we are also designing a better waste stream.

We believe helping can be fun and stylish, our handcrafted products are attractive and built to last. We are sure that our bright colors and googly eyes will spread smiles from Vienna to Africa and everywhere in-between.